
About the Founder
Jeff Hartson
Three+ decades of opening doors that had never opened before — the first-ever partner, OEM, and channel deals for a long list of technology companies, now building TranscendConnect.
Career Highlights
Transcend Virtual Care
Founder & CEO
Jul 2023 – Present · Florida (Remote)
- Remote patient monitoring for elderly patients managing chronic conditions — hypertension, diabetes, CHF, COPD and more.
- Cellular-native devices remove the complexity of smartphone apps and setup.
TranscendConnect
Founder & CEO
Jan 2019 – Present
- TranscendConnect Distributed Communications Platform enables carriers to build subscriber-based apps for SMS, position-based marketing, global roaming and more.
- SIP Servlets used for 7+ years by global communications leaders; licensing is always unlimited TPS — no growth tax, perpetual or annual.
TeleStax
Vice President Global Alliances
Oct 2016 – Jan 2018 · 1 yr 4 mos
- Developed and executed the alliance sales plan for OEM, reseller and referral sales to ISVs — enabling omnichannel SMS, voice, and video across installed app bases.
- Closed OEM with Dialogic and a CPaaS referral relationship with Broadsoft covering 600 service providers.
- Managed the Avaya OEM launch — largest quarterly revenue in company history.
- Hired and trained the N. American sales team in FY '17.
LucidWorks
First-ever dealVice President, Business Development
Aug 2012 – Jul 2014 · 2 yrs
- Built the alliance business plan for the "search on Hadoop" initiative with Big Data partners.
- Closed the company's first partnerships — global OEM with MapR, global co-sell with Pivotal, and global OEM for Solr support with Hortonworks.
- Closed an OEM with Amdocs, a $3B ISV.
Thor Technologies (Acquired by Oracle)
First-ever dealVice President, Business Development
Sep 2002 – Mar 2004 · 1 yr 7 mos
- Brought in by the former EVP to manage N. American partners in a re-start situation.
- Closed the company's 1st partnership agreement — RSA bundling Thor's provisioning product with ClearTrust; expanded to a global resell 6 months later.
- Drove $1M in Thor's first-ever partner revenues in 9 months.
- Authored and executed the Oracle partner plan that led to Thor's acquisition by Oracle.
Entrust
Senior Director, Business Development
1999 – 2001 · 2 yrs
- Directed BD across North America with strategic partners including IBM and Compaq.
- Closed $3M porting and joint marketing agreement with Compaq for PKI infrastructure.
- Managed a multi-division IBM relationship (Tivoli, OS/390 Mainframe, AIX) — closed 2 porting agreements with significant joint marketing funding.
- Rated #1 in channel performance in 2000.
BEA Systems (pre-IPO)
First-ever dealISV Sales Director
Jan 1996 – Aug 1999 · 3 yrs 8 mos
- Established BEA's 1st corporate ISV partner program — $1.75M in first-year sales with PeopleSoft, Alltel, and Clarify.
- Honored with the #1 Indirect Channel Sales Excellence Award.
- Secured a global HP reseller agreement that grew into a $100M OEM contract.
- Closed distribution agreements with EDS and Perot Systems.
Rankin Technology / Tools Group
First-ever dealVice President, Sales and Marketing
Jan 1995 – Dec 1995 · 1 yr
- Designed and implemented the comprehensive go-to-market strategy for a cutting-edge data ETL solution.
- Captured the technology group's first-ever global OEM account — Groupe Bull.
Pyramid Technology
Account Executive, Business Development Director
Aug 1988 – Mar 1994 · 5 yrs 8 mos
- Introduced to Pyramid's founder by the AT&T Division President; drove business development for the high-end UNIX manufacturer.
- Established the Groupe Bull alliance — closed reseller agreement with Integris (Bull's SI division) and led mainframe replacement initiatives against IBM and Bull.
- Expanded the alliance with a Groupe Bull agreement to resell Pyramid into the PICK market and seeded discussions leading to Bull maintaining Pyramid H/W in North America.
AT&T
First-ever dealGlobal Account Manager
Sep 1979 – Dec 1987 · 8 yrs 4 mos
- Closed and managed AT&T's 1st computer OEM agreement with Knight-Ridder, driving revenue from $300K to $15M in 3 years; grew team from 1 to 10.
- Closed strategic multi-million dollar data network sale for the 1st ATM network in the SE US to Publix Supermarkets — inside competitor GTE's territory.
- Ranked in the top 10 sales people nationally twice, with two different accounts new to AT&T.
- Achiever's Club honors all 8 years.
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